PROJECT || In 1999, Blacksocks has revolutionized ordering socks online by launching the world's first online "sockscription". Over the last years, the brand has continuously enlarged its product line by adding funky socks, sneaker socks, boxer shorts and T-shirts to its original range. Our task was to create an online Blacksocks campaign, consisting of different sized banners that display their classic assortment of black socks as well as their various colored models, combined with a clear CTA in order to trigger online orders. The template has been designed to be reused for future online campaigns. The project also included the creation of a memorable headlines, referring to the brand's wide variety of colored socks.