PROJECT || Zum glatten Köbi is a 2 years' recurring Public Viewing Event in Zurich, built around the FIFA World Cup and UEFA Championship tournaments, showing all games on large screens and integrating them into a joyous gathering of people, including inside as well as outdoor seating area, several bars, food trucks, DJs & music performances. Since 2014 we are co-organizer of the event, mainly responsible for Sponsoring, Bar Management and Event Design. During the event, music, art and our passion for beers and football are joined to create a special public viewing event that highly differs from all other ordinary public viewing events in the City of Zurich.
For the 2018 event, with reference to the World Cup's hosting country Russia, we designed a graphic event ID influenced by Russian Constructivism. Using black, red and broken white as main colors, combined with the Red October Font, we created the main graphic Image that was used for all print communication such as posters for street-postering, flyers, drink coupons, drink menu cards, event banners, advertisements etc.